About
Jimmy Eriksson

Our first meeting is dedicated to discussing the project's objectives, expectations, and vision. It's helpful if the client brings a reference video or a concept idea, though it's not mandatory. Key details like the intended use of the videos, target platforms, and required resolutions are discussed. I'll ask questions to ensure all crucial information is covered.

For certain video types like explainer videos, a script and voiceover may be necessary. Usually, clients provide the script, but I'm available to assist if needed. A common issue is a script timed for three minutes for a video meant to last only one minute. I offer guidance in condensing and adapting the script to better fit the video format.

The creative phase begins with the development of a storyboard, which outlines the video through thumbnail sketches accompanied by the script and descriptions for each scene. This step is crucial for implementing early changes and serves as a blueprint similar to those used in building construction. Alongside the storyboard, I present "style frames" – detailed images predicting the video's final look. This helps clients visualize the end product more clearly.

After the storyboard and style frames get the green light, we proceed to the animation phase. However, as a Motion Designer or animator, it's strategic not to aim for perfection in the first draft shown to clients. The reason is simple: perfection requires time, and clients might provide unexpected feedback that could significantly alter the project, even if the storyboard was previously approved. Only after the rough animation receives approval do we refine the movements to achieve excellence.

At the animatic stage, elements like lighting, colors, and materials might not look their best. This is intentional, as these aspects aren’t fully developed yet. Once the animation is finalized, we then focus on enhancing the lighting, colors, and materials. The rendering process follows, where 3D software generates still images that will be assembled into a polished video using compositing software.

After the rendering process, the still images are transferred to a compositing software, such as After Effects. In this phase, I make further adjustments including modifications to color, contrast, and the addition of effects better suited for creation in a compositing software. This step is crucial for giving the final video a cohesive and polished look.

 In many of my projects, I'm tasked with incorporating sound effects (SFX) and music. I typically source the perfect tracks for your video using platforms like Epidemic Sound and Envato Elements. To facilitate decision-making, I present clients with multiple music options. For advanced sound editing needs, I collaborate with an experienced network of audio professionals.

When it’s time to deliver the final version of the project to the client, I proactively communicate with the technical contact. This early dialogue ensures that I understand the precise technical requirements for the video, such as file format, frame rate, and resolution, among others.