Why Motion Graphics and Explainer videos Are Such Impactful Tools for Marketing

If you’re offering a service or selling a product, you know how hard it can be to get people's attention and make them notice YOU. Sometimes, it’s not enough to have the best service or the highest-quality product. If you don’t make people notice and remember you, your sales will probably suffer. One extremely effective way to change that could be with the help of Explainer videos.

Did you know: 70% of marketers report that motion graphics and video content generate more conversions than other content types.

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Brand explainer videos, social media ads, product demonstrations, and infographics can all be classified as motion graphics. More and more companies use these tools in some way to boost sales. But how do you cut through the noise and stand out?

A high-quality animation or motion graphic draws attention right away (at least I stop scrolling when I see something interesting), and that’s how the human brain works. Sometimes, it doesn’t take much to tip a potential customer into becoming a paying customer.

Unfortunately, people's attention spans in today’s fast-paced world are very short. As a company looking to make sales, you need a big hook—(maybe an effective animation that rapidly grabs attention and quickly gives the viewer compressed information about your company, service, or product in a visual way that makes them remember you?)

Most people don’t want to read long texts filled with complex information unless they’re REALLY interested in the subject. The good thing about motion graphics is that they can illustrate concepts through visual metaphors, infographics, and symbolic imagery, which simplifies communication A LOT.

If your company offers technological products or services within finance, motion graphics can be used to explain your offering in a clear, engaging way. For example, they can simplify complex data, break it down, and use a visual style that makes all the information easier for the viewer to digest.

Another example is within biotechnology. Many biotech companies rely on retail investors to finance their runway. But biotech is always very complex to understand—how a drug affects a certain part of your body and how the body reacts. Retail investors are not always keen on reading pages of advanced medical information before deciding whether they want to invest. This is a great example of where motion graphics can be used. Having a short explainer video will help people understand the function and potential of the drug in just a few minutes. Here is an example of that - https://www.jimmyeriksson.com/redwoodpharma

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Examples of Where Motion Graphics Can Be Used:

• Product Visualization

For example, an ad on social media that showcases a product in an engaging way to make people curious about it.

• Product Demonstration

Similar to visualization but focusing more on HOW the product works and how it’s built. For instance, an exploded view of the product broken down into pieces, along with text explaining its construction.

• Explaining a Company's Service

This could be a video explaining how an app works or any other service that’s not self-explanatory for customers.

• Educational Purposes

This could be a short explainer video for internal use at companies where employees need to learn a new tool or service, or educational videos for students where animation explains a particular subject. Motion graphics can also be used in healthcare to educate patients or investors about a specific disease or drug.

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If your company is new to motion graphics, this is also a great opportunity to continue shaping your brand identity and recognition. How do you want your company to be perceived? An experienced motion designer can help you with this. Having an animated logo and a set animation style can often be a good start. Together with the rest of your brand identity, such as colors and fonts, animations can be crafted to match your vision.

The Numbers Speak for Themselves:

• Viewers retain 95% of a message when delivered through video, compared to just 10% through text.

• Video posts on Instagram see a 38% higher engagement rate than image posts.

• Motion graphics are often more affordable than live-action videos because they require fewer resources while maintaining a strong impact.

Some examples are these: Adding motion graphics to your website can significantly boost the chances of visitors taking action, such as making a purchase or signing up for a newsletter. An explainer video or animated infographics on a product page can quickly and easily communicate the product’s benefits, leading to higher conversions.

One of the greatest advantages of using motion graphics is their flexibility—almost anything is possible. However, it’s important for your company to find the right explainer video company, studio, or freelancer for the job. You’ll likely prefer to work with someone experienced in handling various styles, including both 2D and 3D animation.

Conclusion

Standing out on the internet today is tough. If you’re selling a product, a service, or any kind of message, you need a powerful way to communicate with your audience in a memorable, engaging, and impactful way. With the help of motion graphics, you can boost your marketing efforts and make your company stand out from the competition.

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This post was written by Jimmy Eriksson. He has almost 2 decades of experience of working with animation, and today he runs his own studio where he creates Explainer videos and much more for companies all over the world. www.jimmyeriksson.com